What’s the Difference Between Styles & Personalities?

People often ask what makes the Market Force Style assessment different from other profiling tools they are familiar with, like DiSC, Myers-Briggs or StrengthsFinder.

While there are many assessments on the market used to predict human behavior, it is important to understand that different parts of our brains are responsible for different types of behavior patterns.

The thing that differentiate Market Force Styles is that it is a biological assessment, NOT a psychological or personality-based one, like most of the other tools. The biological distinction means that your Style is NOT what you think about, or even how you think. Your Style is, in fact, the thing that operates (on your behalf) when you aren’t thinking at all! It is the foundational part of your brain you came pre-wired with that helps you survive life-threatening situations.

Normal business stress has a significant impact on your ability to operate productively. Coming up against the slightest challenge, like facing an impending deadline or receiving a proposal rejection, can trigger you into your hard-wired, fight-or-flight survival response, without your permission. Neuroscientists refer to this as an “amygdala hijack”, and when you find yourself in one, your lizard brain has essentially wrestled away the controls from your more-evolved neocortex. Your amygdala, supported by neurochemicals that encourage the most primitive part of your brain to do whatever it wants as fast as it can, runs habitual patterns of behavior (predetermined by your survival wiring) in order to save your life. Even if the only threat you are facing is an unhappy customer.

Your Style lives in your limbic system, along with your other involuntary bodily functions. Since your biology’s job is to fight for your survival, your Market Force Style always sits behind the scenes shaping your world view, ready to jump into action at any sign of threat. Your personality, on the other hand, sits in the part of your brain associated with higher reasoning and is a pretty good indicator of how you will react to and approach these situations as they arise.

So, while all people who share the same Style will likely become triggered and react when exposed to the same types of stimuli, each will behave somewhat differently under pressure depending on the nature of their individual personalities.

About the Author / Tony Cooper
Tony instigates breakthrough performance for businesses through his fascination of playing the “game behind the game”. He brings out the best in business leaders by helping them simplify complicated issues and supporting them to gain new skills and insights quickly. Tony has been training, coaching, and consulting since 2002, serving his passion of supporting the entrepreneurial spirit. He graduated with distinction from Cornell University, earning a BS in Mechanical Engineering. In Tony's youth he was a nationally-ranked diver and Tae Kwon Do martial artist. And now after a lifetime of city dwelling, he is raising his family on a farm in Davis, California.