Simply stated, one of the most important Market Force principles to remember is this:
You get Market Force to the extent that you give it to others.
Too often our clients get distracted with other Market Force tools, primarily with Performance Styles.
“That guy is an Authority so he won’t do….”
Or, “I don’t want to be a Control person because of Y.”
Please, don’t let this happen to you.
As one of our clients said a few years back, “hey coach, I don’t get paid to identify Styles.”
He was right.
You get paid (we all get paid) to increase the Market Force of others; that’s the primary concern in the Game.
So, let me ask you the ultimate question:
- Whose Market Force will you grow today?
Styles can help you in regard to this question, but don’t take your eyes off the ball.