Thriving in tough times means not giving in to the Gordon Gecko definition of ambition, which is, “know what you want and get that from others.”
From this perspective, we are inclined to only think of ourselves, our own needs and how to get that need satisfied at someone else’s expense.
For Control people, this will mean focusing on getting certainty of direction about the future before helping others. For Influences, they will focus on achieving freedom; Powers will focus on maintaining stability; and, for Authorities, they will focus on preserving their own security; all before helping others.
The problem with these approaches is that they are driven by our survival instincts, and business is not a survival game.
In other words, these approaches go against the Prosperity Rule that in order to enhance your own identity in the game of business, you must enhance the identity of others. That’s why we propose a new way of looking at ambition, namely: “know who you are and give that to others.”
This perspective immediately refocuses us on being a contribution to others first, giving us a chance to be more prosperous in the (non-survival) game of business.
So, for Controls, the more certainty you look to provide to others, the more certain your own future will be.
For Influences, the more freedom you provide to others (by creating new relationships for the company, for example) the more freedom you will have.
For Powers, the more you stabilize things for others, the more stability you will earn in your own lives.
And for Authorities, the more security you create for others, the more you will securitize your own futures.
Prosperity lives in enhancing the identity of others first – don’t forget this, especially during tough times.