Veresh Sita, Chief Information Officer | Alaska Airlines | Seattle, WA USA

Market Force is world class material. The tools accelerate individual and team performance by turning natural strengths into powerful offers, and by helping people to proactively anticipate potential breakdowns and design strategies that ensure successful outcomes.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.