Troy Kaser | Managing Director of e-commerce, Alaska Airlines | Seattle, WA USA

I find that I’m using Market Force concepts when I making hiring decisions, as I interact with my leadership team, and as I engage new customers and stakeholders. I plan to make sure my larger team is not only familiar with Market Force but continually improving their practice.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.