Roni Pessin | Managing Director IT Services, Alaska Airlines | Seattle, WA USA

Wish I had Market Force 40 years ago when I first started my career in business and not toward at the end of my career! It would have explained so much of what I was feeling and shed light on why we all behave the way we do. I’ve taken many styles/personality indicators over the years and this one is the first one that actually provides tools and techniques for doing something about my own style, that shows how to understand other styles and that provides a framework on leveraging all styles. Concepts introduced in the program like the Platinum Rule are amazingly simple and extremely impactful. Understanding how important trust is and how the styles see it differently was eye opening for me.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.