Jayan Nair | Director of Technology Project Delivery, Alaska Airlines | Seattle, WA USA

Market Force is an effective, easy to use tool that will allow you to relate better with people and build productive relationships. It is great to build teams, understand your stakeholders and customers needs better and minimize conflict. The key advantage is its easy applicability and faster learning curve.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.