Jake Walker | CEO, Print CPG Family of Brands | Tucson, AZ USA

I chose Market Force for our team because the principles are applicable across all aspects of life and business. It’s much like a game in that you can continually improve your performance. Unlike many of the other tools out there that give you an indicator and a definition, Market Force gives you a foundation and tools to use to apply the learning. I continue to find new challenges that I can apply the tools to improve performance.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.