The Market Force Styles framework provided our brokers with a foundation for effectively dealing with prospects, current clients, industry partners, fellow brokers, and team members. Especially valuable was the methodology on how to determine the Style of a prospect, and what to do in order to create the best first impression. The feedback I received from my brokers was that the training was not just conceptual theory, but actually had tactics that can be used the minute they walked out of the door. They also appreciated that the framework’s application transcended commercial real estate and would positively impact relationships with family and friends.
About the Author / Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.