I was introduced to Market Force in 2009. It was first described to me as a tool to create a common language across our firm to assist leaders in understanding their professionals and accelerating their success. I have been a student and practitioner of Market Force ever since! I have utilized the Market Force strategies and tools to help accelerate the success of many talented people and teams since that time, as well as to work through some very perplexing problems and to pursue strategic initiatives.
About the Author / Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.