Veresh Sita

Veresh’s Story

Veresh lives by a simple mantra: “If you don’t have a healthy amount of failure along the way, you’re not pushing the envelope enough. And my style is to always push the envelope.” Introduced to Market Force in 2007, Veresh has mastered every angle of the technology and led the roll out of Market Force into two IT departments for large corporations, Colliers International and Alaska Airlines, and now introducing into a third at Emaar. According to Veresh, “Market Force makes life easier when everyone has the common language. With my teams, conversations that used to last 30-45 minutes are finished in 5-10 minutes because we all have the common language.”

Why Market Force?

Market Force is world class material. The tools accelerate individual and team performance by turning natural strengths into powerful offers, and by helping people to proactively anticipate potential breakdowns and design strategies that ensure successful outcomes.

Favorite Market Force Story?

On a number of occasions, too many to recount just one, I have taken out the Market Force mobile app over dinner and had everyone around the table take the Style Indicator. Doing so has led to so many great conversations – with family members as well as colleagues – I would recommend others try it!

Favorite Market Force Tool?

Easy – the Transaction Model. The Transaction Model pulls everything together – Styles, Breakdown Recovery, Work Flow, everything – and provides an easy road map for accelerating results.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.