Tony Cooper

Tony’s Story

Tony instigates breakthrough performance for businesses through his fascination of playing the “game behind the game”. He brings out the best in business leaders by helping them simplify complicated issues and supporting them to gain new skills and insights quickly. Tony has been training, coaching, and consulting since 2002, serving his passion of supporting the entrepreneurial spirit.

Driven by innovation in service of humanity, Tony is a serial entrepreneur who has founded and led businesses in both for-profit and non-profit sectors, doing his best work with “for-purpose” businesses.

Tony began his career on the General Motors’ Saturn launch team before working several years as a Silicon Valley product design consultant, contributing ground-breaking innovations to both industry-leading startups and Fortune 100 companies. Tony then founded and led Splinter Furniture Design, a nationally-acclaimed, high-end, contemporary furniture business serving the interior design industry. Since that time he has played strategic leadership roles in several coaching and training businesses.

Tony graduated with distinction from Cornell University, earning a BS in Mechanical Engineering. He is a certified mediator, an active volunteer for community-based organizations and he loves water sports in all liquid and solid forms. In his youth he was a nationally-ranked diver and Tae Kwon Do martial artist. And now after a lifetime of city dwelling, he is raising his family on a farm in Davis, California.

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