Michael Horwitz

Michael’s Story

Michael was first introduced to Market Force in 2000 when he “recognized that our business had hit a wall both internally and externally.” In Michael’s own words, “Market Force helped me to better articulate what our firm , Capital Pacific, stood for and to then organize and reorganize in ways that our market had not yet seen. Those early foundational decisions where the building blocks critical to our firm’s success and more importantly the success of hundreds, if not more, of our clientele.”

Why Market Force?

Very simply – what has kept me engaged with the Market Force material is that the company has stayed true to its core beliefs. We talk a lot at Capital Pacific about being unique. Market Force had a similar edge to it, and I respect that.

Favorite Market Force Story?

I would have to say that the early years trying to define and articulate our intention was a fun process. I would have to admit that the people around me may have found it less fun when I was always asking them what their intention was and, as a result, what they think they should do given the circumstances surrounding their intention.

Favorite Market Force Tool?

Our intention at Capital Pacific is “live higher expectations”. As a result, I really enjoyed the learning around the Breakdown Recovery Model and using it to always raise our game.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.