Lisa Kremer Brown

Lisa’s Story

Lisa and her leadership team at Colliers International engaged with the Market Force materials in 2010, and quickly found that communication and coordination improved. When Lisa moved to Starbucks, she has continued to use the material to excel in her leadership role.

Why Market Force?

In short ~ if something works, you stick with it! I have experienced repeated success through leveraging the Market Force suite of tools with diverse constituents to anticipate approach, unite understanding, enhance engagement and drive business results.

Favorite Market Force Story?

Having introduced and leveraged Market Force in multiple professional team settings with people of diverse background and at many levels of professional experience, I have had the pleasure of witnessing many a Market Force “aha” moment. It is extremely gratifying to observe constituents, both those junior and those senior to me within an organization, cautiously grasp and internalize the concepts, and then delightedly deploy the learnings to propel their own success.

Favorite Market Force Tool?

The Styles Indicator. It is straight forward and simple to comprehend, to retain and, most importantly, to deploy effectively.


About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.