Gina Murphy-Darling

Gina’s Story

Gina was introduced to Market Force over 20 years ago by her brother, Brian Murphy, who was “finding it quite effective in helping to build his company.” Gina then decided to see for herself what the material was, and “I went to one introductory session and I was sold.” Since then, according to Gina, “I have used the material to grow several companies, to hire the right staff person for the right job and to place staff members in positions where their style of performance will help them thrive and succeed.”

Why Market Force?

Because it is relevant, simple, brilliant and easy to remember. And it works like no other coaching I have ever received. I attribute a great deal of my success in building companies to Market Force technology.

Favorite Market Force Story?

I am pure Influence. When I first started I didn’t realize that a way to really get my style into high gear was to tell me I probably couldn’t do something. Game on! I didn’t know that until later on in my coaching but it is so true.

Favorite Market Force Tool?

Personally, I love the Styles framework – it is wonderful to be able to see where others are coming from and address their primary concerns. As an Influence, I love to build relationships and understanding Styles has only enhanced my ability to do so.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.