Don Smith

Don’s Story

Don was first introduced to Market Force when, “I was fortunate to attend a week long intensive executive training course in Vancouver, Canada in 2012 as part of a Colliers global training programme.” Since then, Don has incorporated Market Force into his team’s culture – from hiring and onboarding, to team and leadership development, to working with clients.

Why Market Force?

Having used other tools in the past, I now choose to use Market Force as it provides a succinct, easy to use toolkit that I can apply in my business everyday. Its applicability to real situations and the clarity that it helps provide means it’s my “go to tool.”

Favorite Market Force Story?

When I was first introduced to Market Force Styles, it was like a light being turned on for me.  The framework demonstrated the way in which people’s perspectives and Styles shaped the way they perceive and react to any pressure-filled situation. Understanding this I am able to ensure that the communication methods me and my team use are effective and targeted to the audience.

Favorite Market Force Tool?

The Styles framework is a standout for me. Applying it gives me a perspective on how people will see a situation and ensure that I’m delivering them the information and facts that are meaningful to them. We also use the tool as part of our recruitment process, it gives us perspective on an individual’s strengths and weaknesses, and helps us to match the right person to a particular role.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.