Barbara Armendariz

Barbara’s Story

Barbara was introduced to Market Force over in 2010. And, according to Barbara, “While the basic information was great, my personal coaching has made Market Force an integral part of my daily lifestyle.”

Why Market Force?

As an unaware control, you can behave like the Queen of Hearts and it’s “off with their heads” when things go awry. When you are aware of yourself and those around you, you are much more calm, cool and collected.

Favorite Market Force Story?

In working with a colleague on a project, I was able to use my understanding of Styles to keep the relationship on track through some difficult work with a client. By better understanding my Style, and knowing that my colleague is a Power, what could have been a very tough situation was actually quite rewarding for both of us.

Favorite Market Force Tool?

Styles. Learning to see where others are coming from has been eye opening, and very helpful for me in business and my personal life.

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.