Now Is A Good Time to Start

Market Force principles dictate that creating an identity by design is the first step to achieving prosperity.

Whether you call this having an “offer” or a “red shirt” (or something else), being able to do this is what separates good players from great players.

Too often, many of us have a tendency to over-tweak and over-refine existing projects and structures as a way to avoid the uncertainty of creating identity. Some of us will even skip relationship-building events (lunches, dinners, parties) because we are “too busy” to get out into our markets and practice. This has consequences in how much identity we produce over time.

Working on identity requires us to say out loud who we are, what we are about, and what will happen if other people associate with us. It means entering new communities and marketing ourselves—not with fancy slogans, but rather by engaging others, identifying their concerns, and designing ourselves to be a solution.

So, today is a good time to focus on this. Actually, every day is a good day to focus on your identity.

For practice, this week try talking to three new acquaintances about who you are without telling them what you do (in terms of your profession). Remember, the only thing that lives after an interaction is over is your identity. For all of us, the muscle used for creating identity must be practiced on a daily basis—otherwise it atrophies.

Don’t let identity atrophy happen to you!

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.