Market Force principles dictate that creating an identity by design is the first step to achieving prosperity.
Whether you call this having an “offer” or a “red shirt” (or something else), being able to do this is what separates good players from great players.
Too often, many of us have a tendency to over-tweak and over-refine existing projects and structures as a way to avoid the uncertainty of creating identity. Some of us will even skip relationship-building events (lunches, dinners, parties) because we are “too busy” to get out into our markets and practice. This has consequences in how much identity we produce over time.
Working on identity requires us to say out loud who we are, what we are about, and what will happen if other people associate with us. It means entering new communities and marketing ourselves—not with fancy slogans, but rather by engaging others, identifying their concerns, and designing ourselves to be a solution.
So, today is a good time to focus on this. Actually, every day is a good day to focus on your identity.
For practice, this week try talking to three new acquaintances about who you are without telling them what you do (in terms of your profession). Remember, the only thing that lives after an interaction is over is your identity. For all of us, the muscle used for creating identity must be practiced on a daily basis—otherwise it atrophies.
Don’t let identity atrophy happen to you!