Know What’s In Front of You

I was at a sporting event recently when the promotions team came out and starting blasting t-shirts into the stands out of an air gun. Man that looks fun. Others were throwing the shirts into the crowd. In an effort to do their best Joe Montana and find the anxious kid or goofy fanboy 30 rows up, they were neglecting the fans directly in front of them.

How often do we do this in business … ignore our most loyal, long-standing customers in an effort to score with those most downfield? We do the same thing with every-day, routine projects. Thus, our most common and stable relationships and projects may start to struggle. Before we know it, we’re losing Market Force with both regular customers and essential teammates.

Don’t let this happen. Keep your head on a swivel. It’s okay to look downfield at the Jerry Rice’s on your project and customer lists; but don’t forget the reliable, league-leading Wes Welkers streaking wide open 10 yards in front of you.

Know What’s In Front of You
About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.