First Impression Principle

Market Force claims that understanding the Performance Style of the person you are meeting for the first time can be a huge difference maker in terms of registering your personal brand in a positive way.

To that end, consider Market Force’s first impression principle, which has two elements:

  • First, hit each Style where they live – which just means to concentrate on issues important to that Style specifically.
  • Second, then move forward Market Force direction (which is clockwise) on our maps which focuses you on a known blind spot for each Style.

This First Impression Principle may feel a bit complicated at first, but with practice, the approach becomes quite intuitive.  Here is how the approach looks on our maps:

  • For Control:
    • You first demonstrate competence by showing that you understand their vision,
    • Then you explain how you can give them the freedom to make that vision a reality.
  • For Influence:
    • First you demonstrate sincerity by acknowledging their work so far,
    • Then you explain how you can put a structure place to free up their time for new things.
  • For Power:
    • You first demonstrate sincerity by showing that you are willing to work hard, too,
    • Then you explain how your primary function will be to make sure that their hard work pays off.
  • For Authority:
    • First you demonstrate competence by listening to their assessments and providing evidence of past success,
    • Then you explain how you will help the Authority person increase their identity with their boss or their clients.

While nothing alone is “prescriptive,” following Market Force’s first impression principle should give you an advantage because your appealing to each Style’s greatest weakness and unspoken concern.  

Good luck!

About the Author / Travis Carson
Travis Carson
Travis Carson is the Founder of Market Force. Having learned the guiding principles behind Market Force at the age of 19, Travis has used the material himself to help run four different companies, before moving into a training and coaching role in 2008 in order to share the material with others. Travis is a former nationally ranked junior tennis player, a seven-time nationally ranked triathlete, a three-time Ironman finisher and the father of four children.