Who uses market force?

We intend to have a catalytic effect on the world of business and our clients are our partners in that conspiracy. They leverage our proven system to massively reduce drama and increase prosperity. Our relationships begin with training and lead to full integration of the Market Force methodology through our clients’ organizations, including the ability to private-label our innovative tools and products.

While the Market Force methodology is industry-agnostic, we partner best with cutting-edge companies dedicated to upgrading their humanware, typically falling into the following three categories.

Fast Growth Companies

For post-startup companies enjoying rapid growth, Market Force is the ideal human capital investment to grease the skids on performance. We help you foster a high-achievement culture by introducing a common language and approach to business execution. Through enhanced communication, engagement and reduction of useless drama and inefficiencies, you will enjoy stronger relationships and a massive improvement in your business performance.

"I chose Market Force for our team because the principles are applicable across all aspects of life and business. It’s much like a game in that you can continually improve your performance. Unlike many of the other tools out there that give you an indicator and a definition, Market Force gives you a foundation and tools to use to apply the learning. I continue to find new challenges that I can apply the tools to improve performance."

Jake Walker | CEO, Print CPG Family of Brands | Tucson, AZ USA

"The Market Force Styles framework provided our brokers with a foundation for effectively dealing with prospects, current clients, industry partners, fellow brokers, and team members. Especially valuable was the methodology on how to determine the Style of a prospect, and what to do in order to create the best first impression. The feedback I received from my brokers was that the training was not just conceptual theory, but actually had tactics that can be used the minute they walked out of the door. They also appreciated that the framework’s application transcended commercial real estate and would positively impact relationships with family and friends."

David Pinsel | President, Charles Dunn Company | Los Angeles, CA USA

"As soon as I started learning the Styles material, I couldn’t help but apply it to my own life. It’s amazing to find how one can control and calm a situation by using the framework. I intend to continue to apply the material in my everyday life but to also bring it into the workplace and help others understand and use it as well."

Ashley Yost |Director of Operations, Print CPG |Tucson, AZ USA

"I went to one introductory session and I was sold. Since then, I have used the material to grow several companies, to hire the right staff person for the right job and to place staff members in positions where their style of performance will help them thrive and succeed."

Gina Murphy-Darling | CEO Global, Mrs. Green’s World | Tucson, AZ USA

"From the moment I went through my first course in 2003 I was hooked, and still use the tools on a daily basis. [At Colliers International], I used Market Force to link 1000 people, within 18 different counties in Eastern Europe, of which several countries had recently been at war and still are today. We used Market Force to build trust through laughter and learning."

Hadley Dean | CEO Echo Prime Properties | Helsinki, Finland

"The Market Force process was not just an exercise to see how we can play better in the sandbox, but how we can truly team with another by gaining a deeper understanding of each other’s strengths and weaknesses, thereby accelerating our performance."

James E. Hanson II, President | The Hampshire Companies | Morristown, NJ USA

"The strength of the Market Force training approach is in its coaching through the process, not in conceptualizing about the process. The training is focused on action and results driven."

Bill Janner, Former President and CEO | Associated Suppliers, Inc. | Portland, OR USA

"No one should go through life without Market Force training."

David Baird, President and CEO | David J. Baird Design and Building, Inc. | Tucson, AZ USA

"Our company worked ‘well enough’ before working with Market Force. Now, we function so much more efficiently and really enjoy our different styles and realize the potential we have as both individuals and as a team. The experience has been transformative for me and for my company."

Nancy Brockman, Owner | Chimera Communications | Durango, CO USA

"Market Force touches individuals in three ways. First, it helps you understand yourself and your unique talents. Second it supports you to find your path to the future. And, third, it gives you the tools to succeed in the marketplace.  Nothing compares to the power of this technology."

Mark Andrews, President | TME Investments | Raleigh, NC USA

"In a world where less is often more, Market Force has helped us produce more with less effort. The bottom line is that the tools teach us to better coordinate action and drive results."

Michael Horwitz, Founder | Capital Pacific | Portland, OR USA

Corporate Universities

For established companies looking for a more comprehensive approach to their professional development activities, Market Force’s world-class, human dynamics training curriculum perfectly complements and enhances more traditional business and technical trainings. It seamlessly integrates into your existing learning platform and adds advanced elements like leadership capabilities and the predictability of human behavior.

"Market Force is an effective, easy to use tool that will allow you to relate better with people and build productive relationships. It is great to build teams, understand your stakeholders and customers needs better and minimize conflict. The key advantage is its easy applicability and faster learning curve."

Jayan Nair | Director of Technology Project Delivery, Alaska Airlines | Seattle, WA USA

"Because Market Force is based on survival instincts, it is more accurate than working with other profiling tools.  Also, it’s a very positive training because it’s about creating the right balance between wealth and wisdom in life. In my view, it’s the best training if you want to improve your skills in human dynamics – once learned, it will benefit your life. It’s a common language to improve relationships and performance."

Jaap van Rhijn | CEO Colliers International, Netherlands | Amsterdam, The Netherlands

"We are transforming the Alaska Airlines IT team through Market Force and improving our collaboration and increasing output (while having some fun personal learnings!)  We will end up training and coaching 300+ great people on our IT team and business partners as well."

David Kuhl | Vice President of IT Services, Alaska Airlines | Seattle, WA USA

"Market Force is world class material. The tools accelerate individual and team performance by turning natural strengths into powerful offers, and by helping people to proactively anticipate potential breakdowns and design strategies that ensure successful outcomes."

Veresh Sita, Chief Information Officer | Alaska Airlines | Seattle, WA USA

"Wish I had Market Force 40 years ago when I first started my career in business and not toward at the end of my career! It would have explained so much of what I was feeling and shed light on why we all behave the way we do. I’ve taken many styles/personality indicators over the years and this one is the first one that actually provides tools and techniques for doing something about my own style, that shows how to understand other styles and that provides a framework on leveraging all styles. Concepts introduced in the program like the Platinum Rule are amazingly simple and extremely impactful. Understanding how important trust is and how the styles see it differently was eye opening for me."

Roni Pessin | Managing Director IT Services, Alaska Airlines | Seattle, WA USA

"Human life is precious and we should all strive to thrive, not just survive. Market Force Styles offers straightforward and easy to apply principles that can offer an immediate uplift to your being. All you have to do is practice."

Rutu Patel | Communications Manager, Alaska Airlines | Seattle, WA USA

"I was introduced to Market Force in 2009. It was first described to me as a tool to create a common language across our firm to assist leaders in understanding their professionals and accelerating their success. I have been a student and practitioner of Market Force ever since! I have utilized the Market Force strategies and tools to help accelerate the success of many talented people and teams since that time, as well as to work through some very perplexing problems and to pursue strategic initiatives."

Bob Mulhern | Managing Director, Colliers Intl. | Phoenix, AZ USA

"From the moment I went through my first course in 2003 I was hooked, and still use the tools on a daily basis. [At Colliers International], I used Market Force to link 1000 people, within 18 different counties in Eastern Europe, of which several countries had recently been at war and still are today. We used Market Force to build trust through laughter and learning."

Hadley Dean | CEO Echo Prime Properties | Helsinki, Finland

"Of all the training I have done during my nearly 30 year commercial real estate career, Market Force has had the greatest impact on my success in both sales and management. Market Force teaches you to build relationships and close transactions faster and with more predictability.  I employ Market Force principles on a daily basis and they have completely changed my approach to business development and execution."

Jim Spain, Former Regional Managing Director of Brokerage | Colliers International | Carlsbad, CA USA

"Market Force has contributed greatly to the growth of our people in Latin America. During the past few years I have got very good comments and feedback from my colleagues regarding the Market Force material because they have found the tools very useful to accelerating professional performance and improving our personal lives."

Carolina Limon, Manager of Human Resources – Latin America | Colliers International | Mexico City, Mexico

"During a critical juncture, Market Force was hired to develop our leadership team and steer us in the right direction. The materials were instrumental in developing our ability to create the change needed to not only survive but thrive in our current situation. Market Force training has and continues to provide the leadership team and sales professionals the tools they need to build authentic connections and healthy ROI with internal and external clients."

Susan Bloomfield, Director, Marketing for Agency Services | CBRE | Los Angeles, CA USA

"Market Force is a one of a kind resource. The tools quickly help group dynamics and are able to translate ideas into tangible action items."

Katy O’Connor, Vice President of Human Resources | Darigold | Seattle, WA USA

"The Market Force approach combines highly interactive exercises with individual and team reflection, and include materials to help teams: (1) Accelerate coordination of action to achieve results; (2) Recognize how team members naturally bring themselves to what they do; (3) Discover ways to maximize self- and client-satisfaction by playing to their strengths; and (4) Improve team morale and mutual appreciation."

Katherine Steen, Former Director of Colliers University | Colliers International | Seattle, WA USA

"The Market Force experience goes beyond the truths revealed in the principles of the program. Two things that stand out most prominently to me are the immediacy with which I can apply what I’ve learned, and the genuine interest the trainers have in my growth."

Steve Mueller, Senior Vice President | Capital One Bank | Houston, TX USA

"In my experience, Market Force is unmatched by other applications. In short, the tools are a competitive advantage for those who study and utilize them."

Craig Robbins, Former Chief Knowledge Officer | Colliers International | Los Angeles, CA USA

"I have been interested in psychological type profiling as I find those tools of great help. However, what I find different in Market Force is how easy it is to come up with solutions and apply them. I have followed some of the advice and gotten immediate results, which I find amazing."

Natalia Blagoeva, Former Regional Director of Service Excellence for Southeast Europe | Colliers International | Prague, Czech Republic

Certified Professionals

After learning the Market Force methodology, certain ambitious people develop a burning desire to share this valuable wisdom with others. Whether you intend to spread Market Force within your own organization or integrate it into the product suite of your own training/coaching offer, becoming a Certified Market Force Professional is a great way to catapult your career and your impact.

"I chose Market Force for our team because the principles are applicable across all aspects of life and business. It’s much like a game in that you can continually improve your performance. Unlike many of the other tools out there that give you an indicator and a definition, Market Force gives you a foundation and tools to use to apply the learning. I continue to find new challenges that I can apply the tools to improve performance."

Jake Walker | CEO, Print CPG Family of Brands | Tucson, AZ USA

"Market Force is an effective, easy to use tool that will allow you to relate better with people and build productive relationships. It is great to build teams, understand your stakeholders and customers needs better and minimize conflict. The key advantage is its easy applicability and faster learning curve."

Jayan Nair | Director of Technology Project Delivery, Alaska Airlines | Seattle, WA USA

"As soon as I started learning the Styles material, I couldn’t help but apply it to my own life. It’s amazing to find how one can control and calm a situation by using the framework. I intend to continue to apply the material in my everyday life but to also bring it into the workplace and help others understand and use it as well."

Ashley Yost |Director of Operations, Print CPG |Tucson, AZ USA

"The Styles Certification Programme went beyond the Styles product and so built confidence in the breadth of its application.  And, it was exciting to hear first hand from leaders of large Corporate organisations about how the implementation of Market Force across thousands of people in their organisations has made a massive difference to everyone’s engagement and performance."

Dave Good | Partner & Director Contexis Ltd. | London, England

"We are transforming the Alaska Airlines IT team through Market Force and improving our collaboration and increasing output (while having some fun personal learnings!)  We will end up training and coaching 300+ great people on our IT team and business partners as well."

David Kuhl | Vice President of IT Services, Alaska Airlines | Seattle, WA USA

"The Styles Certification Program was excellent! The entire process was a well thought out learning experience, and there is a clear growth plan for launching the Market Force tools around the world."

Patrick Ryan | Eureka Performance Training | Sacramento, CA USA

"The Styles Certification Program is challenging, thought provoking and far reaching. I’m excited that my company is now using these tools to help ‘old style’ corporates change the way they think."

Jane Nichols | Contexis | London, England

"Wish I had Market Force 40 years ago when I first started my career in business and not toward at the end of my career! It would have explained so much of what I was feeling and shed light on why we all behave the way we do. I’ve taken many styles/personality indicators over the years and this one is the first one that actually provides tools and techniques for doing something about my own style, that shows how to understand other styles and that provides a framework on leveraging all styles. Concepts introduced in the program like the Platinum Rule are amazingly simple and extremely impactful. Understanding how important trust is and how the styles see it differently was eye opening for me."

Roni Pessin | Managing Director IT Services, Alaska Airlines | Seattle, WA USA

"The Styles Certification Program was amazing – the perfect mix of training, group calls, and putting the tools into practice so we could learn on the ground how to understand working Styles and how to reduce friction in our lives. The Market Force Team is super inspiring, committed and great role models for how Market Force can make a huge difference both on a personal and organization-wide level."

Maura McKnight | GRID Alternatives | Sacramento, CA USA

"Human life is precious and we should all strive to thrive, not just survive. Market Force Styles offers straightforward and easy to apply principles that can offer an immediate uplift to your being. All you have to do is practice."

Rutu Patel | Communications Manager, Alaska Airlines | Seattle, WA USA

"The Market Force Team, which I am now proud to be a part of, has truly developed a top notch environment and structure for the delivery of their Certification Programs, one that facilitates interactive learning and growth."

Karen Kersey, Founder | Kerage | Cayman Islands

"Going through the certification process with others helped me to expand my thinking to include potential new Market Force applications in both my business and personal lives. The training gave me a fraternal relationship with the other participants and they now have become an expanded support system for everything Market Force."

Mark Noble | The Noble Force | Dallas, TX USA

"The Certification experience has been joyful, energizing, and full of growth. The Market Force Team brilliantly created a certification program that provided rich content, the opportunity to work with others in a small group, personal coaching, experiential learning assignments, and wisdom from guest speakers who are already implementing Market Force in their businesses."

Heather Needham | Personal Coach | Sacramento, CA USA

"The Styles Certification Program is a challenging blend of professional and personal growth, while learning the rigor of Market Force as it applies in business. The material itself is an all-around impactful human technology."

Jeffrey Chant, Owner | Magnanimous People Strategies | Halifax, Nova Scotia Canada

"The Styles Certification program was inspiring, challenging and enlightening. I looked forward to our weekly calls knowing that I would be engaging with a group of like-minded folks that were in pursuit of making life and business more fun! And, I felt a genuine sense of community every week and I was guaranteed to have at least one huge ‘ah-ha’ every week!"

Tiffany Carlson | California Dental Association | Sacramento, CA USA

"The opportunity to work with the Market Force Team and go deep on the Styles material during the certification process has been transformational for me, not only in a personal development and growth space, but equally in service of my own clients."

Sam Nehra | Shirlaws Cayman Ltd. | Cayman Islands

Let's Talk

We’re always looking to meet like-minded people who share our passion for elevating business and people.

If you are interested in learning about how to become part of a global, vibrant, learning community of business professionals, we’d love to know how we can help you and your organization prosper.