Upgrade Your Humanware®

Business is simple. People are complicated.

Elevate your business’ human performance by employing 21st century business practices, supported by the latest research in brain science. Begin your journey to greater prosperity right now by learning your performance Style.

Get Wired for Prosperity™

Market Force trains innovative organizations in advanced human dynamics, helping them to overcome persistent challenges and to dramatically improve their performance and satisfaction. Our training methodology delivers the following benefits.

Reduces Friction

Business is just a game, but treating it like it's life-or-death makes it hard to win. So, it's time to change the game.

Increases Productivity

Playing the game with others requires that you use advanced techniques in communication and collaboration.

Accelerates Performance

To win the game you must be able to successfully manage your most valuable asset (your reputation).

Hear From Our Leaders

Travis Carson, Founder

Tony Cooper, CEO Global

You’re In Great Company

Some of the best companies in the world like to think of Market Force as their secret weapon.

Market Force is an effective, easy to use tool that will allow you to relate better with people and build productive relationships. It is great to build teams, understand your stakeholders and customers needs better and minimize conflict. The key advantage is its easy applicability and faster learning curve.

Jayan Nair | Director of Technology Project Delivery, Alaska Airlines | Seattle, WA USA

Market Force recently facilitated our 2-day, annual offsite management development program, and the reviews are in. Our entire management team agrees that it was the best leadership workshop we have experienced together in the 10 years we have been doing them. Our seasoned group consists of attorneys, investigators, victim advocates, fiscal team and support staff, who all found the Market Force tools to be highly relevant to the performance of our public servant team. The insight and discussion our team has been able to achieve was simply outstanding. I definitely feel as though Tony and the Market Force approach has helped move my team markedly further down the path of greatness.

Jeff Reisig | District Attorney, Yolo County District | Woodland, CA USA

The Market Force Styles framework provided our brokers with a foundation for effectively dealing with prospects, current clients, industry partners, fellow brokers, and team members. Especially valuable was the methodology on how to determine the Style of a prospect, and what to do in order to create the best first impression. The feedback I received from my brokers was that the training was not just conceptual theory, but actually had tactics that can be used the minute they walked out of the door. They also appreciated that the framework’s application transcended commercial real estate and would positively impact relationships with family and friends.

David Pinsel | President, Charles Dunn Company | Los Angeles, CA USA

The Styles Certification Programme went beyond the Styles product and so built confidence in the breadth of its application.  And, it was exciting to hear first hand from leaders of large Corporate organisations about how the implementation of Market Force across thousands of people in their organisations has made a massive difference to everyone’s engagement and performance.

Dave Good | Partner & Director Contexis Ltd. | London, England

Because Market Force is based on survival instincts, it is more accurate than working with other profiling tools.  Also, it’s a very positive training because it’s about creating the right balance between wealth and wisdom in life. In my view, it’s the best training if you want to improve your skills in human dynamics – once learned, it will benefit your life. It’s a common language to improve relationships and performance.

Jaap van Rhijn | CEO Colliers International, Netherlands | Amsterdam, The Netherlands